Beverage Design: Wynlyte
I was commissioned by a local Chamber of Commerce to develop a campaign aimed at attracting more visitors to the area. The campaign centered around the vibrant and dynamic atmosphere of the Wynwood Walls in Miami, FL—a renowned outdoor graffiti and mural park.
STUDENT WORK
TOOLS USED
Illustrator
InDesign
XD
CONTRIBUTIONS
Concept creation
Logo design
Photography
Ad design
Package design
Drawing inspiration from the park’s organic shapes and bold, bright colors, I designed a beverage that would capture the spirit of Wynwood while addressing a local need.
The proposed drink is an electrolyte-infused beverage in a range of tropical flavors, ideal for keeping visitors hydrated while exploring the murals in Miami’s hot, sunny climate.
Given the physical exertion involved in walking around the Wynwood Walls, an energizing drink that replenishes electrolytes would be both refreshing and beneficial
for tourists.
The deliverables for this project included three advertisements, a website or app, and designs for both the beverage and its packaging. The designs
reflect the playful, colorful aesthetic of the Wynwood Walls, incorporating the park’s distinctive art style into the branding.
The proposed drink is an electrolyte-infused beverage in a range of tropical flavors, ideal for keeping visitors hydrated while exploring the murals in Miami’s hot, sunny climate.
This drink is intended to not only appeal to those visiting Wynwood but to also serve as a memorable and refreshing representation of the area, encouraging both locals and tourists to experience the vibrant energy of Miami.
