Pop, Punk, Couture
Pop, Punk, Couture: Revolution of MTV Fashion is a bold,
year-long exhibition that explores how MTV shaped
and revolutionized American fashion through the power of music videos, celebrity style, and cultural influence.
Spanning from the network’s launch in the 1980s through
the 2010s, this exhibition showcases costumes worn
by genre-defining artists including Madonna, Michael Jackson, Cyndi Lauper, Kurt Cobain, Britney Spears, TLC, Beyoncé, Shakira, Lady
Gaga, Justin Bieber, Taylor Swift, and *NSYNC.
STUDENT WORK
TOOLS USED
Adobe Illustrator
Photoshop
Indesign
Adobe express
Adobe XD
Procreate
CONTRIBUTIONS
Concept creation
Video creation
Logo design
Photography
Layout design
The show also features
a fashion-forward side gallery that highlights
the impact of House of Style, the MTV Video Music Awards (VMAs),
and RuPaul’s Drag Race. Three platforms where fashion took center stage and self-expression
reigned supreme.
The visual identity for the exhibition is based on early MTV. Using bright color palette, play on the retro TV set, and frame by frame gifs.
