Pop, Punk, Couture

Pop, Punk, Couture: Revolution of MTV Fashion is a bold,
year-long exhibition that explores how MTV shaped
and revolutionized American fashion through the power of music videos, celebrity style, and cultural influence.
Spanning from the network’s launch in the 1980s through
the 2010s, this exhibition showcases costumes worn
by genre-defining artists including Madonna, Michael Jackson, Cyndi Lauper, Kurt Cobain, Britney Spears, TLC, Beyoncé, Shakira, Lady
Gaga, Justin Bieber, Taylor Swift, and *NSYNC.

STUDENT WORK

TOOLS USED

Adobe Illustrator

Photoshop

Indesign

Adobe express

Adobe XD

Procreate

CONTRIBUTIONS

Concept creation

Video creation

Logo design

Photography

Layout design

The show also features
a fashion-forward side gallery that highlights
the impact of House of Style, the MTV Video Music Awards (VMAs),
and RuPaul’s Drag Race. Three platforms where fashion took center stage and self-expression
reigned supreme.

The visual identity for the exhibition is based on early MTV. Using bright color palette, play on the retro TV set, and frame by frame gifs.

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