Personalized Branding: ReBecky
For this deeply personal branding project, I was challenged to go beyond surface-level design and develop a meaningful, emotionally resonant brand identity for a single individual. The process began with a brief overview provided by another designer, which included basic background information on the client. From that starting point, I took full responsibility for researching, conceptualizing, and executing a complete brand system that not only addressed the client’s personal challenges but also empowered her to embrace her most authentic self.
STUDENT WORK
TOOLS USED
Adobe Illustrator
Indesign
CONTRIBUTIONS
Concept creation
Logo design
Photography
Socal Media design
The client—a strong, capable, and highly independent woman—struggled with issues surrounding self-confidence. While her independence had allowed her to accomplish a great deal on her own, it had also become
a source of emotional weight. She often felt isolated, self-conscious, and unsure of how to accept help or express vulnerability. One of the primary goals of this project was to help her reframe her hyper-independence not as a flaw, but as a unique strength—something that enables her to support others with compassion, resilience, and empathy.
With this core objective in mind, I designed
a suite of seven custom deliverables, each created to serve a specific purpose in her personal and professional life. Every piece was developed to support her emotional growth, daily routines, and visual presence in a way that felt empowering, cohesive, and tailored to her personality. The deliverables included:
The client—a strong, capable, and highly independent woman—struggled with issues surrounding self-confidence. While her independence had allowed her to accomplish
a great deal on her own, it had also become
a source of emotional weight. She often felt
isolated, self-conscious, and unsure of how
to accept help or express vulnerability. One
of the primary goals of this project was to
help her reframe her hyper-independence
not as a flaw, but as a unique strength,
something that enables her to support
others with compassion, resilience,
and empathy.
