Eternal Chic
For this project, I was tasked with selecting an article of clothing and developing a complete brand identity around it. The chosen item was an ivory wool knit cardigan with pearl buttons, a piece that conveyed sophistication and luxury. To create a fitting brand, I focused on high-end, timeless fashion references, drawing inspiration from renowned designer labels such as Chanel.
STUDENT WORK
TOOLS USED
Illustrator
Photoshop
InDesign
CONTRIBUTIONS
Concept creation
Logo design
Photography
Ad design
Creation of tags
Tag design
This led to the creation of Eternal Chic—a brand name symbolizing both the enduring quality of the material and the versatile nature of the garment.
Social media content was also developed to complement the branding, highlighting the product’s versatility and elevated appeal
through carefully curated visuals and messaging. The overall branding reflects an image of understated elegance and lasting value,
targeting consumers who appreciate quality
and versatility in their fashion choices.
The concept behind Eternal Chic is rooted in the idea that this cardigan is a classic, adaptable piece that can be styled in various ways, ensuring its relevance and longevity in any wardrobe. The brand positions the cardigan as a luxury investment, with an emphasis on timeless style and craftsmanship.
